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Being kind means

being nice to your friends

Mae, 4 year old

Kidco Way Flower

The Kidco Way

At Kids & Company, we foster growth in the Kidco Way; creating a culture of kindness, innovation, diversity, courage and optimism. We rely heavily on these values to guide our decision-making, our problem-solving and the way we treat our employees, families and partners.



Be thoughtful, listen and understand.

  • We act with kindness first and foremost.
  • We understand kindness fosters positive emotional ties with our children.
  • We invest in an ‘employee care’ attitude to help teams bring their best selves each day.


Embrace imagination, resourcefulness and continuous learning.

  • We use creative, original thinking every day.
  • We encourage out-of-the-box thinking in our classrooms.
  • We value and nurture fresh ideas with staff.


Respect, embrace and celebrate our differences.

  • We are intentional in maintaining a diverse and inclusive organization.
  • We celebrate every child’s unique background.
  • We embrace different internal perspectives when making decisions.


Be bold, brave and speak up for what you believe in.

  • We know it takes bold action and courageous leadership to build a successful organization.
  • We teach our children to persevere against challenges and stand up for each other.
  • We encourage employees to assert their opinions and provide constructive feedback.


Look at challenges with an open mind to possibilities.

  • We value positivity and choose to see the good in people first.
  • We teach our children to look at situations with positivity and an open mind.
  • We believe in the value of uplifting environments for our employees.

We take the role of nurturing and developing the minds, bodies and spirits of children seriously. We follow an emergent curriculum philosophy, which means our teachers are trained to facilitate learning opportunities and spark discovery. We demonstrate curiosity and excitement about the world around us by approaching the world according to the values of The Kidco Way.

Kidco Kudos Award

Kidco Kudos Awards

Formerly our Random Acts of Kindness program, Kids & Company recognizes its staff who go above and beyond to exemplify our Kidco Way values in their own way. We encourage parents, employees and partners touched by the acts of a Kids & Company staff member to shout out the ways they were kind, innovative, diverse, courageous or optimistic.

Read the nomination

Sharon Cummins

Read the nomination

Greg Combs
Lincoln Park

Read the nomination

Rose Mendonca
Beacon Hill

Read the nomination

Donna Smith
Larry Uteck 
Nova Scotia

Read the nomination

Brittany Megennis
Sherwood Park

Victoria Sopik, co-founder and CEO

“Those are the words that really speak to who we are as an organization.”

In 2020, during the global pandemic, Kids & Company paused to collaborate across teams on the ‘why’ and ‘how’ we do what we do. With a firm belief that children are the future, we aim to impact their present. And our approach is guided heavily by the values of being kind, innovative, diverse, courageous and optimistic.